Back to Team

Erika Serow

Erika Serow is a partner and serves as Chief Marketing Officer of Bain & Company where she focuses on building marketing initiatives for the firm’s next-generation product and solutions and leading the firm’s brand strategy.

Erika recently rejoined Bain after serving as Global President and US Chief Executive Officer of Sweaty Betty, the UK’s leading activewear brand.

Erika first joined Bain in 1995 and was most recently head of the firm’s Americas Retail practice. Throughout her tenure at Bain, Erika has worked closely with senior executives and management teams across the retail and consumer spectrum.

Education

MBA from the Stanford University Graduate School of Business

Bachelor's degree from Duke University

Position

Senior Advisor

The companies identified above may not represent all of Silversmith’s investments, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. For a full list of all Silversmith investments, please click here. Further, the list of investments is updated periodically and as such may not reflect most recent Silversmith investments. Certain information included in this site was derived from third-party materials or other sources believed to be accurate, but no independent verification has been made of such materials or other sources. Logos reflected herein are provided for illustrative purposes only and do not represent an endorsement by or an affiliation with such companies or organizations. The views expressed herein are the opinions of third parties and should not be construed as absolute statements and are subject to change without notice to you. No representation, express or implied, is given regarding the accuracy of the information contained herein. Neither the Silversmith nor any of its affiliates has any obligation to update the information contained herein.